The modern Olympic Games were first held in 1896, but it was not until their fourth edition, held in London 1908, that they had a purpose-built stadium as their sporting and ceremonial heart. This article by Martin Polley explores the history of that stadium – White City. As well as assessing the stadium’s contribution to the Olympic movement, there is also an exploration of the future multiple uses of the site and its unplanned influence on London’s sporting life.